Research: Target Audience 1 - Analysis

·         After conducting Target Audience research 1, I have found that there is no particular gender for the song. Meaning the genre of music attracts both male and female people.

·         Although, other research I have found could contradict against TA research 1 as his main fan base consists of teenage girls.

·         In addition, this research has helped me find the best age group to target with the song and music video. The survey and answers gave me an idea of what ages like this type of music the most. I found that 14 to 21 years old enjoy this music more than any other researched age range. This is helpful for us as these ages tend to use social media a lot more than any other. It means we are able to target online social media users by creating twitter, Facebook and Instagram pages to expand the target audience further. The use of social media would also allow us to advertise the star.

·         If someone had recently viewed a POP genre song on YouTube, we could link an advert to the video in an attempt to target them. This could work in many different ways through different social media websites.

·         Our TA is easier to target for us as we are also teenagers and could relate to them. It is also easier if we wanted to create focus group questions as we could just put the questions up on our Facebook pages and ask our friends to answer.