"We Love Pop" would have been a perfect magazine
to advertise on as they target mainly our exact audience. They
advertise digipaks and YouTube entertainers who also target
14 to 21 year olds. The popularity of this magazine is generated through its' readers and social media following. This audience would have reflected and engaged our fan base. Our close up shots in the digipak would have worked perfectly with
the layout of the front cover of this magazine.
However, we will not
be able to advertise on "We Love Pop" as they have just published
their final ever magazine. This is very unfortunate for us as this magazine
would have been very helpful when trying to advertise our artist Jake Moss.
From researching into
this magazine, I have a further understanding of the best shot types and
colours to use on our digipak. It is very unfortunate that we are unable
to work with 'We Love Pop' for advertising. Thankfully there are many other pop magazine companies
still publishing that we could potentially work with. The fact that 'we love pop' were no longer viable means their magazine was inappropriate to meet our needs. I will make a separate post looking into 2 other magazine publishers.
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