Planning: Our actions prior the Target audience research 6

What have we changed after the target audience research from draft 4?

• The banners opacity and colour has been changed. We thought this would look aesthitically pleasing so, all the boxes highlighting words have had the opacity changed to 70%.
• The size of the Digipak front cover is alot smaller now.

Planning: Target Audience Analysis on Advert Draft 4

After constructing a target audience research on the banner and size of the front cover image. I now think that the opacity on the banner should be lowered, making it almost see through. As well as this, the size of the album front cover will be downsized to at least half the size as it became the focal point of the advert. This would have been a problem as we need to develop the star image and brand identity. The advert is also about promoting Jake Moss as an artist, not just one song.