Spotify is a free music, radio and podcasting app/website that allows you to stream popular music online and via the app. Users can pay a subscription of £10 a month, this gives them a premium account allowing them to download music onto your phone, computer or tablet. With premium you are also able to listen to music on more than one platform at once.
In addition, if you are a student you are able to get a £5 discount. making it cheaper for someone in full time education. This institution really appeals to the students in full education.
With over 3 million subscribers paying £5-£10 a month, Spotify is very successful.
Spotify is an ideal
streaming app for students on low incomes as it still gives users an
experience similar to those who pay.
The wide range of music genres helps target a larger audience which is ideal for us we are launching a new artist, associating with the POP genre.
When using the app, you are able to find specific
genres linking to the mood you are in. You are easily able to find
a "workout" or "focus" playlist holding songs that are
related to this mood. This is a perfect aspect for us as millions of
people could find our artists via the POP category.
Spotify also have a playlist on the app specified to the main genres of
music you listen to. 'Discover Weekly' provides the user with songs they have
never heard before but link with their music taste. This is ideal for us as POP
is a very popular genre in students. So the likelihood of our artist’s songs
being in someone’s 'Discover Weekly' playlist is very high.
The statistics on the spotify website show that teenagers and young adults use the app the most.
Finally, I personally feel spotify would is perfectly suited for the launch of our star as they both have the same target audience. The 'Discover Weekly' and 'Genres and Moods' playlists are also a great aspect of the app as it will get our star out there.
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