Research: Digipak 5 (front covers)

I looked into existing digipak front covers for Olly Murs. I really like these 2 as they are original and really show his emotion in the shot.

The dark colours in this really portray a feeling of sadness and upset. The black text for his name really stand out. Like his name, the white "dear darling" text contrasts the grey background. I love the font used in this as it is almost childlike while still maintaining its mature and emotional atmosphere.

I really like the use of pink in the background! It really breaks stereotypes and conventions as pink is almost never used in male pop digipaks. The same font has been used on both cover I researched. Just like the other digipak, it shows his uplifting, happy emotion. I also love the fact his denim jacket contrasts the pink background. This research was very effective towards my creativity as I am now confident what colours to use when showing emotion in our digipak.

How This Research has Influenced my Planning and Creativity

• The pink background really breaks conventions of male pop artist advert. I really like this aspect as it makes it unique.
• I like how emotion is targetted in both of these front covers.
• I also think the same font on both adverts has worked really well in developing the brand identity for Olly Murs.