Evaluation Question 3: What have you learnt from your audience feedback?

In addition to the target audience research listed above we also asked members of the lower sixth form media group to answer some questions regarding our Rough Cut's and final videos. These questions were:

• Do you understand the narrative of the music video? 
• Do you think the video is clearly of the pop genre?  
• Did you notice the costume changes? Which costume do you prefer/ remember/ like the best? 
• Do you think the locations are effective? Which location do you feel worked well with the song? Was there a location you didn’t like or understand? 
• Do you think visuals and lyrics matched? 
• What was your favourite shot and why? 
• Which shots didn’t you like? Didn’t understand? 
• What representations have been created? 
• Does this music video launch the male singer as a new star? Would this video make you look online for more information about him? Do you like him? 
  
  

A majority of the answers we received were positive throughout. Although, a few opposed some of the ideas and shots we has come up with. Fortunately this gave us a clear understanding on what we had to change. Straight away we planned the actions we could make to ensure the oppositional reading was looked into. For example, in an oppositional comment they said that they felt it was "too green". In order to lower the amount of green we used ken burns more often or cropped a few images, cutting out the background.

So we had a way to look back at our planned actions we posted it on our blogs. This was what was planned.

Action 1: check the timeline for any shots that may make the narrative confusing. Possibly conduct a smaller focus group. Ensure that I ask why. Many said "the signs" helped so we may be able to insert a close up of a sign elsewhere.
Action 2: crop one or two of the nature shots so the frame is more dominantly the star image. see if we have any other shots of him in an urban location.
Action 3: Put effects onto shots where relevant.
Action 4: find more town shots
Action 5: No action needed as we will be detaching and deleting the sound
Action 6: No action needed
Action 7: could change running in field to heart action as its symbolic. Also check opening.
Action 8: No action needed
Action 9: Add a few more close ups either by cropping, Ken Burns etc.

Completing these actions gave our video a push, enabling us to meet what our target audience wanted.

We were pleased with the decisions made as they added aspects our target audience suggested. Cropping some of the shots improved the overall style and appearance of our music video in a good way. After some of these actions further away shots were changed to medium close ups and other close ups. When performing a final target audience research on our final music video the town shots were spoken about regularly. This proves that the action we chose worked successfully in targeting our Target Audience.