Friday 27 October 2017

Conclusion: Music Video Research

How This Research has Influenced my Planning and Creativity






  • The close up performance based shots really emphasise the emotional concept and hidden meaning throughout the video.
  • There are many gender characteristics in this video - for example the women are dressed in minimal clothing and the men in suits and regular clothing. In turn, fitting with Laura Mulveys theory of 'male gaze' as they are dressed to appear attractive to the opposite sex
  • Cars in the background of some of the performance shots help the video link with the 'Fast and Furious' Concept.
  • I love the scenery and backgrounds of the shots in this music video. 
  • The videos concepts are shown very well throughout. I love how they had people sticking question marks around the city.
  • The costumes in the video look very modern for the time the video was released. I now know that in Pop music videos you can just use modern costumes and outfits.
  • The close up shots in this video really work with Goodwin’s theory. many people now associate Will.I.Am's voice with his face due to the close ups in a lot of Black Eye Peas videos.
  • I really like the colour scheme and lighting in this video. The golden colours really emphasise the rich colours and costume.
  • I love how performance based this video is, to fit with Goodwin’s theory we will need to use many performance based shots in our final music video.
  • The narrative based aspects of this music video were very prominent throughout. I liked how clear the story was told.
  • Overall this music video has helped a lot regarding research and ideas for our groups music video. I have learnt that using a mixture of narrative and performance based concepts is a good idea as it not only provides a type of story for the viewer to see but also involves a live performance type of style. I now know that I will need a significant amount of costume changes to represent gender, class, age and culture.
  • I really like how here are quotes from the media in the background of some shots.
  • The framing of some of the shots are perfect! They really represent the emotions she is expressing throughout the song.
  • The close up shots work really well when showing the viewer the narrative of the song
  • Making a social comment - we want to include ideas about peace and war in our music video. Black eyed Peas also inspired this. I want to infer these ideas rather than the being explicit. However, we are going to use newspaper articles - this creates intertextuality and multimedia.
  • Gaga is very much about empowering the modern woman.
  • There is a great deal of choreography, this is not something we have thought about doing in our music video. However, we will need to ask our star to move to the beat of the song.
  • Lighting represents different meanings throughout this music video (Black = Hell, White = Heaven) We will do something like this as it will work with our meanings and social statements we will be making.
  • Strauss's theory of binary opposition was used in this music video. We will use this theorist throughout as we will be showing the good and bad sides of life. (Peace/Hate) we will use this by having out artist wearing lively clothing.
  • Throughout this music video there are many different aspects of intertextuality. Intertextuality will be used in our music video through the newspaper, photographs, posters and earphones. Earphones are regularly used in modern music videos.
  • Laura Mulveys theory of representation was heavily met through the entirety of the music video. We will need to make sure if we do use a female actor in the music video, that she is dressed in clothing which would attract the male audience.
  • Lighting - I like the way the props lighting effects the lighting for the entire shot.                  - I now understand that dull natural lighting creates a mood/atmosphere for the entirety of the music video.
  • I like how emotions are shown in different ways. For example, back turned, Crying, Dark clothing, lighting.
  • I now know I need to use specific lighting to create a certain mood throughout the video.
  • I liked the way lighting and colour was used to further portray the emotions and develop tension.
  • I also liked the representations in this video. (The rope, piano, suit)
  • I love how the concept and narrative of the story is told clearly throughout. I really understood what the video was about.

Wednesday 18 October 2017

Planning: Risk Assessment start

I have started filling in risk assessments for - Alex's house, The Park and Bonby hill. Kenza will do the risk assessments for Kenza's House and Town.






This is the begginging of the risk assessment for Alex's House. 


Friday 13 October 2017

Planning: Script Breakdown 3: Park























Planning: ScriptBreakdown 2: Hill in Bonby





Planning: ScriptBreakdown 1: Alex's House


Planning: Shot List (Group Post)

Shot List




Sequence 1     Location; Park
1.       LA MS shot of Connor walking to the bench and sitting down. Make cut from side shot to head on shot.
2.       HA Over the shoulder shot as Connor puts his headphones in. In the park behind the angel.
3.       SRS of newspaper and Connor singing into camera. Connor looks up on the work “brain”
4.       Centre frame montage of people in war. CU. All three lyrics



Sequence 2 [chorus]  Location Park   Town [Brigg]
1.       Slower ASL. MLS bursting through gate, out of park. LF through gate then RF. Tracking back so Connor is walking head on to us.
2.       LS of Connor in an empty town and tracks back to an ELS. Connor CF
3.       Brigg Park playground roundabout. Spins forward and then backwards.
4.       Montage of previous shots. Roundabout/ someone laughing



Sequence 3   Locations: Kenza’s house  &  , [Hill Bonby & Alex’s House
1.       CU Laughing       [Hill Bonby.]
2.       “Paradise” , [Hill Bonby     CU iPhones  Kenza’s house, weather    , [Hill Bonby
3.       Gone, sunset going down ELS, empty hand with no phone CU, [Hill Bonby.]  & Kenza’s house
4.       LS mirror singing to the mirror  Kenza’s house
5.       Fire burning out “Hell” Alex’s House



Sequence 4  Locations: Hill Bonby , Town [Brigg]
1.       Singing into camera in sunset location and then tracking from behind. Hill Bonby
2.       Repeated “dead town” in different location Brigg CF
3.       MCU of public holding up sign in town (montage), cutting between Connor singing into camera. Town [Brigg]



Sequence 5 locations: Town [Brigg], Hill Bonby, kenza’s house, park
1.       CU of Connor’s Hand, cut to him SIC in town MCU
2.       CU two people holding hands, cut to him SIC in town MCU
3.       Hand cupped in shape of heart (sunset), cut to him SIC in town MCU Hill Bonby Town [Brigg]
4.       3 locations town, kenza’s house, park
5.       Repeated for resat of bridge with different costumes and props. “trust” we could use a chain



 Sequence 6 [chorus]  Location Park   Town [Brigg
1.       Repeated chorus locations but different bright coloured costumes. Using different people for backing vocals     Park   Town [Brigg
2.       HAS of him looking up into camera wearing a red shirt (LOVE) with people wearing costumes that contrast the red.  Location   Town [Brigg
3.       Repeat of shots. Same locations different costumes. (Brigg Park – MS on roundabout in different costume)
Ending – LS of Connor stood looking over the river. LAS pans from behind the gate to behind him. Connor then walks away in the opposite direction and music fades. Park

Monday 9 October 2017

Planning: Photo Board (Group Post)

  • The overall look of the shots we have taken have a mainly rural mise-en-scene.
  • The green sign we will be holding up will be green, developing synergy throughout the video.
  • There are some location shot taken in the town cente, these shots contrast against the rural, greener colours.


The Overall Look There is a recurring use of green especially in our prop shot and location shots. This creates a relationship between the two and gives our artist a brand identity. The red on the artists shirt coincides with the red on the love heat and the charity shop the red cross. We decided to use the red cross because hey are the main charity that goes abroad when disaster strikes and our music video represents disaster and conflict. We have also discussed using the autumn season because it coincides with the green and red brand identity of the artist and the weather is overcast but has the occasional sunny day which symbolises dark into light meaning war into peace.

Locations

We have used mainly rural locations with a few urban locations. The amount of urban shots is limited due to living in a rural area with a small historical town to use for urban shots. Throughout the video we are trying to put across the idea of an empty place due to conflict. This creates Goodwin's theory of having a relationship between lyrics and visuals because one of the lyrics in our song is "and it feels dead, in this town". This also applies to the empty urban scene.

We feel that most of the rural shots are better than the urban ones, especially the ones of our artist sat on the bench. This is because our idea was to have him contemplating on how we are affected today and reflect on how previous conflicts have changed the world. We think the bench shots portray that idea really well. The only urban scene that works better than some o the rural shots is the close up of our artist looking at the shop window. The words on the window are "unconditional care in a crisis" and shows how the Red Cross help others.

Costume and Makeup

In general the costumes are good and they tie in with the artists brand identity and the colours we want to create. We could use brighter colours as well as the red checked shirt. This is due to a convention of the pop genre being bright and happy. We would be adhering to conventions but we would also be brightening up the video. This type of costume could be used at the end as the transition from war to peace is being made. The red and the green also conflict each other as well as stand out against each other and this is making a statement and is symbolism. The red on the shirt symbolises love and bringing love back around is our key message.

Props

We are happy with using the sign and wouldn't want to change that as it is a bold statement. It was also heavily influenced by the Black Eyed Peas video "Where is the love" and felt it would be a great idea for our video

Monday 2 October 2017

Planning: Locations




After the first shoot, driving home, I thought these shots may be good for the music video/digipak as it would link to our concept ideas because you are able to see the Scunthorpe Steel Works in dull lighting in the background.
This links to the concept of the world being corrupt, problems with pollution and war.

Planning: Principle Photography - Location Scouting and Costume (Behind the scenes)

This is a collage of photos showing me and my partner Kenza taking photos of ideas for shots and locations. After spending 2 hours walking around suggested locations in Brigg, we came up with 114 photos.
We considered charity shops to represent their services to disaster ridden countries. This was felt to represent the song narrative - the idea of helping others. Where Connor looks in the window, there is a caption "Help in a crisis" - this is exactly the kind of signifier we need in our video.

The rural park location could be a good location as it implies a peaceful environment. we felt it represented how young people can seek isolated places to sit and think.  The canted angle shot enabled us to think about how we could signify loss; this place was built up and now it has all been broken up.  Furthermore, we have organised another shooting day when we will venture further out, maybe to Scunthorpe or other rural villages, taking photos of more ideas for locations.  

My Note to the Moderator:

Welcome to my A2 G325 blog I am Alexander Sherratt, a student from Brigg Sixth Form. I have tried to show my journey from my initial ideas t...