THE ARTIST:
Olly Murs is the artist. He looking into the camera, wearing a white shirt with grey trousers held up by red/purple braces. The white shirt really stands out against the background because of its' brightness. The grey trousers and braces develop the synergy of the advert - as the text reflects the same colours as the clothing. Olly Murs is also wearing makeup, this makes his face look a lot fresher and gives him a tanned look. A slight shadow surrounds him, suggesting the picture was shot in a studio environment with artificial lighting and was therefore 'set up' for the purposes of the album. Furthermore, this was done as the advert and digipak were planned to be busy. The top button of his shirt is undone, and this symbolises a 'laid back' attitude, reflected by the fact his hands are in his pockets, so he appears relaxed and comfortable in his surroundings.
His attire also links him with the 'pop' genre, offering a 'chilled out and fun' attitude when compared to the stark formality of, for example, artists who present to the classical music genre. Although this advert presents a fairly 'childish vibe', Olly's appearance still looks very smart and appealing to young teens or adults. Looking into the camera creates a link between the audience. The eye contact engages an intimacy between Olly and his fans, or the targets of this advertising material. Furthermore, the image is the exact same on the advert as it is on the album cover, which develops the cross media convergence and synergy for the artist.
His attire also links him with the 'pop' genre, offering a 'chilled out and fun' attitude when compared to the stark formality of, for example, artists who present to the classical music genre. Although this advert presents a fairly 'childish vibe', Olly's appearance still looks very smart and appealing to young teens or adults. Looking into the camera creates a link between the audience. The eye contact engages an intimacy between Olly and his fans, or the targets of this advertising material. Furthermore, the image is the exact same on the advert as it is on the album cover, which develops the cross media convergence and synergy for the artist.
THE BACKGROUND:
The background of this advert is very bland but very appealing to look at. The simplicity of the background retains a focal point on the artist, with supporting text. The shadow behind Olly Murs shows that the shot was taken in a studio. This directly contrasts with comparable pop genre artists' adverts. Generally, their backgrounds have bright colours or are set in locations which fit with their music video. In Olly Murs' case, the rather bland background almost gives him a unique look, presenting the artist as the main focal point. In addition, the background of the advert is the exact same as the background on his album cover. They have done this to develop the synergy and brand identity for Olly Murs.
FONTS AND TEXT:
At the top of the advert, near the artists face, large red/purple font shows his name. This is a very effective way to promote him as an artist. As well as this, the bright font contrasts the simple background. It stands out and the text is there to capture the attention someone who may be walking past the magazine advert. In addition, there is very strong synergy between the fonts for his album cover and the fonts in the advert. Like the background, this has been done in order to develop the link between the advert and promotional adverts. Smaller black font shows the album name, "right place at the right time". The font seems very cartoon like. As Olly Murs' target audience consists of younger teens and children as well young adults, this font is perfect for his audience. The black colour really stands out and almost synergies with the shadow behind him.
The advert also presents, in smaller writing, the names of his most popular songs. This leads the target audience to move closer, to read more about the detail of the album, but retains the main element - the title of this song, as most important element. These songs are also presented in a red/purple text, which almost acts as a highlight for the text. This smaller font has synergy between the straps of his costume and his name at the top of the page. A link to his website is also written at the bottom of the page, this link gives his fans a way to get in contact with him and find out where his next live performance will be, conveying important information which is relevant to his fan base. The same font is used throughout the advert and album cover, giving it a sort of child like feel. Fortunately, this font works very well when targeting his specific audience.
The advert also presents, in smaller writing, the names of his most popular songs. This leads the target audience to move closer, to read more about the detail of the album, but retains the main element - the title of this song, as most important element. These songs are also presented in a red/purple text, which almost acts as a highlight for the text. This smaller font has synergy between the straps of his costume and his name at the top of the page. A link to his website is also written at the bottom of the page, this link gives his fans a way to get in contact with him and find out where his next live performance will be, conveying important information which is relevant to his fan base. The same font is used throughout the advert and album cover, giving it a sort of child like feel. Fortunately, this font works very well when targeting his specific audience.
How This Research Has Influenced My Creativity And Planning :
1. I have identified that a simple background can sometimes be very powerful when attempting to develop a focal point.
2. I really like the unique image of him as he breaks conventions and looks smart at the same time as childish and entertaining.
3. The fonts and text in this advert were very well designed and stand out a lot I really love how the developers have done this.
4. The link to his website was a very good way of promoting more of his products.
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