Research: Target Audience Ancilaries 1

We sat down and gave sticky lables to our class mates and they wrote down their opinion and thoughts on the digipak. They wrote in detail what they liked and didnt like.

They feel that; Digipak -


Front Cover: the image seems abit burnt out and his name seems too out of the way.

Action: We can do this by changing the brightness of the colour scheme as well as desaturate some of the colours so it makes the photo look abit darker. We will also Move the font to infront of him and make both "Jake" and "Moss" the same size font.


Back Cover: There is too much green, there is also no relation with the viewer and we need a barcode, price and font.

Action: To fit with what out audience has said we could develop a layer mask on the image and desaturate the green slightly to maintain his brightness as well as reducing the amount of green in the image. We will need to add the institutional details (price and barcode)


Left Cover: The image doesnt fit in the box and they dont like how close up the image is.

Action: We will get the image again and crop it perfectly to fit inside the box. The image coud be brought back abit.


Left Civer 2: The image of the hands doesnt fit in the box.

Action: We will change the sizings of the photo of the hands and make it fit perfectly inside.


Back Inside: Too green.

Action: we will bring out some of the colour and make the image less green.


Cover Inside:No connection between the image and the music video. Too similar with the back inside. Makes no connection with audience.

Action: Change the image and link it to another section of the music video.