Research: Brand Identity, Synergy and Cross Media Convergence

Futuristic

(brand identity, Synergy and Cross Media Convergence)

Futuristic developed synergy in his 2016 album and tours. By using the same font and colour scheme throughout the albums release, it created brand identity.

The front of the album and in many posters had a fuzzy, Static effect behind him. This links the name of the album "As Seen On The Internet" as it is meant to create a "technical difficulty" style. As well as this, he also has a mouse icon over his face and the albums name.



Having a specific theme/effect behind the artist pushed the existing brand identity further as people associated the effect to his album and tour posters.






Cross media convergence was also used as he also took to social media websites such as; Instagram, snap chat and Facebook to advertise his album to a wider audience and try to spread word of mouth for it. His fans were the first to find out about the album as they could see when he had posted on social media because they followed him.

Every song on his album was also available on spottily and iTunes, This allowed people to stream his music on different technology/social media websites.

On iTunes and Spotify, artists can upload music and choose specific images for the background. Futuristic used his album cover on ever song.




Merchandise was also a very good and effective way to advertise the album, The clothing design is modern and stands out from a crowed as it has "WTF" on it. This design aspect develops the clear genre of the music and brand identity for him. The clothing brand and hats also developed his synergy as they used black, white and red colours (the colours of the original "welcome to the internet" cover).