The close up performance based shots really emphasise the emotional
concept and hidden meaning throughout the video.
There are many gender characteristics in this video - for example the
women are dressed in minimal clothing and the men in suits and regular
clothing. In turn, fitting with Laura Mulveys theory of 'male gaze' as they are
dressed to appear attractive to the opposite sex
Cars in the background of some of the performance shots help the video
link with the 'Fast and Furious' Concept.
I love the scenery and backgrounds of the shots in this music
video.
The videos concepts are shown very well throughout. I love how they had
people sticking question marks around the city.
The costumes in the video look very modern for the time the video was
released. I now know that in Pop music videos you can just use modern costumes
and outfits.
The close up shots in this video really work with Goodwin’s theory. many
people now associate Will.I.Am's voice with his face due to the close ups in a
lot of Black Eye Peas videos.
I really like the colour scheme and lighting in this video. The golden
colours really emphasise the rich colours and costume.
I love how performance based this video is, to fit with Goodwin’s theory
we will need to use many performance based shots in our final music video.
The narrative based aspects of this music video were very prominent
throughout. I liked how clear the story was told.
Overall this music video has helped a lot regarding research and ideas
for our groups music video. I have learnt that using a mixture of narrative and
performance based concepts is a good idea as it not only provides a type of
story for the viewer to see but also involves a live performance type of style.
I now know that I will need a significant amount of costume changes to
represent gender, class, age and culture.
I really like how here are quotes from the media in the background of
some shots.
The framing of some of the shots are perfect! They really represent the
emotions she is expressing throughout the song.
The close up shots work really well when showing the viewer the
narrative of the song
Making a social comment - we want to include ideas about peace and war
in our music video. Black eyed Peas also inspired this. I want to infer these
ideas rather than the being explicit. However, we are going to use newspaper
articles - this creates intertextuality and multimedia.
Gaga is very much about empowering the modern woman.
There is a great deal of choreography, this is not something we have
thought about doing in our music video. However, we will need to ask our star
to move to the beat of the song.
Lighting represents different meanings throughout this music video
(Black = Hell, White = Heaven) We will do something like this as it will work
with our meanings and social statements we will be making.
Strauss's theory of binary opposition was used in this music video. We
will use this theorist throughout as we will be showing the good and bad sides
of life. (Peace/Hate) we will use this by having out artist wearing lively
clothing.
Throughout this music video there are many different aspects of
intertextuality. Intertextuality will be used in our music video through
the newspaper, photographs, posters and earphones. Earphones are regularly used
in modern music videos.
Laura Mulveys theory of representation was heavily met through the
entirety of the music video. We will need to make sure if we do use a female
actor in the music video, that she is dressed in clothing which would attract
the male audience.
Lighting - I like the way the props lighting effects the lighting for
the entire shot. -
I now understand that dull natural lighting creates a mood/atmosphere for the
entirety of the music video.
I like how emotions are shown in different ways. For example, back
turned, Crying, Dark clothing, lighting.
I now know I need to use specific lighting to create a certain mood
throughout the video.
I liked the way lighting and colour was used to further portray the
emotions and develop tension.
I also liked the representations in this video. (The rope, piano, suit)
I love how the concept and narrative of the story is told clearly
throughout. I really understood what the video was about.
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