Group Post: Music Video Ideas From Lyrics

Here are some of my ideas for the song "Back Around" by Olly Murs.

"I can feel the memory in my brain, I can feel the cold running through my veins"

When these lyrics is sung, I imagine having the artist singing into camera for the first line and then the second line there is a jump cut to people holding photos of disasters that has happened and affected many people. For example a war or an attack. He could also be wearing a coat on a dull day.

"Like it's been, been this way, all of our life"

At this point there are still flashbacks showing however, they will be cutting on the beat of the song. I think these words can create a way of saying how conflict has effected our lives from the 1800's and before but especially from 2001 when Britain joined the Afghanistan War and the collapse of the twin towers. This is easy to relate to due to myself being born in 1999 and Alex being born in 2000. 

"Looking in the mirror through your eyes, Nothing makes sense, these tears won't dry"

The idea of people holding images comes back to them holding images of either war veterans or members of the armed forces. This could signal that they go through more than we could ever imagine going out on the from line and fighting for our country. The second idea i had for this idea is that the artist walks over to a patch so they are left of frame. They look to there left and someone is stood there in old, torn or dirty clothes as if they were there childhood friend but had to go back to their country after a disaster had happened or war had finished.

"I let you down, down and out, never thought twice"

The artist then turns to look and sing into camera. He remembers how he couldn't stop her from going back.

"But that was then, And this is now, I know I said I never, but I know I let you down"

This could mean that people have to move on and that life goes on. Its happen so he has to move on. His facial expression changes from sad to anger.

"And it feels dead, in this town"

Jump cut to a shot of a town. Possible locations are Brigg or Scunthorpe. 

"So tell me when will you bring love back around, Bring love back around"

The artists is centre frame and the camera and artist both spin to create a circle. The artist has a lighter expression on his face. similar to determined or inspired 

"Love back around"

In this short chorus there are cuts on the beat of members of the public holding up pieces of paper saying "bring love back around"

"Funny how you never quite realise, That you already have paradise, Til it's gone, all the way, out of your life"

The artist is walking in the school gates and the camera dollies in front of him. Then turns so a shot of the artist in front of the school is seen. This is because people in war ridden countries aren't able to have an education. The artist could also be holding a water bottle as water can also be a privilege. 

"Looking in the mirror, don't know myself, Nothing makes sense, this feels like hell, I let you down, down and out, never thought twice"

Artist is in the bathroom, looking in the mirror struggling to move on and wanting disaster to stop. A side shot is used.

But that was then (that was then), And this is now (this is now),I know I said I never, but I know I let you down

The camera uses a head on shot as the artists walks out of the toilets and the school gates. He is determined.

And it feels dead, (it feels dead) in this town (in this down), So tell me when will you bring love, back around, Love back around

The shot cuts to the artist walking through a town singing into the camera.

Bring love, oh love, oh love, Bring love back around, yeah, Back around, (bring love), oh oh, Oh, love love love, Bring love back around, yeah

During the full chorus there are again cuts on the beat of members of the public holding up pieces of paper saying "bring love back around"

Who can I touch? (there ain't nobody)
Who can I trust? (there ain't nobody)
Who can I love? (there ain't nobody)
If it ain't you, you, you

On the three "who can I's", there could be 3 different locations with no one in them. The on the lyrics "you, you, you" three jump cuts on the beat in those different locations.

Group Post: Planning: Developing Ideas

At the begining, before researching music videos and shot types on modern POP music videos, our ideas were very boring and would not have attracted the audience we are trying to target. Research into existing musc videos and media products has developed our ideas in a very possitive way.
When coming up with music video shot, location and cosume ideas, the reseach was very helpfull. We now know that we want our artist to be dressed in an "end of summer, begining of autum look".
Target audience wise, we now understand that there is a wide age bracket when it comes to this artist and the music he produces, so we will need to target ages 14 o 21We have also found our actor. This was based on the fact that Olly Murs is a male artist. We also understand the concept of the video aswell. This is very helpfull when coming up with ideas for shots and locations. We still need to come up with ideas for locations.

Research: Establishing Shot

I researched past Olly Murs music videos in an attempt to find ideas for the best establishing shots that we could use for our music video. As well as this I looked into other music videos from different POP artists. To further develop my research on establishing shots.


I have found that the season the song is released massively effects the music videos overall theme, locations and establishing shots.

 

The establishing shot for Olly Murs "Unpredictable" is a tennis court with a huge crowd. I have found that establishing shots usually are the first bit of a music video that represent the theme and set the stage for the rest of the music video. This specific music video was released on the 22nd of June 2017. As it was released towards the beginning of the summer the establishing shot shows bright colours and a portrays a summer like vibe. The music video also links to Wimbledon as it was released only a week or so before the tournament. 

Research 6 : Lady Gaga - "Born This Way"

How this research has influenced my planning and creativity:

1] Making a social comment - we want to include ideas about peace and war in our music video. Black eyed Peas also inspired this. I want to infer these ideas rather than the being explicit. However, we are going to use newspaper articles - this creates intertextuality and multi media.


 2] Gaga is very much about empowering the modern woman.

We need to think about female representations in our music video!

3] There is a great deal of choreography, this is not something we have thought about doing in our music video. However, we will need to ask our star to move to the beat of the song.


4] Lighting represents different meanings throughout this mucis video (Black = Hell, White = Heaven) We will do something like this as it will work with our meanings and social statemens we will be making.


5] Strowse's theory of binary opposition was used in this music video. We will use this theoiest throughout as we will be showing the good and bad sides of life. (Peace/Hate) we will use this by having out artist wearing livley clothing


6] Throughout this music video there are many different aspects of Intertextuality. Intetexuality will be used in our music video through the newspaper, photographs, posters and earphones. Earphones are regularly used in modern music videos.


7] Laura mulveys theory of representation was heavily met throgh the entirety of the music video. We will need to make sure if we do use a female actor in the music video, that she is dressed in clothing which would attract the male audience.

Research : checking for music video

We first decided the genre that we wanted, both deciding on POP as our preferred genre choice. In addition, one person in our group listens to this genre of music which regularly helping us engage with the music video. To find a song that we wanted to use was extremely difficult as most of them had a music video. We fortunatly found a song that did not feature a music video in time, choosing one of his least
popular songs and looked onto YouTube to see if it had a music video. Thankfully he video is a lyric video, meaning we are able to produce or music video with this song.

Research 5 : P!nk - "So What"

The video opens with a close up shot of the artists forearm, showing a new tattoo she has just got covering up a previous tattoo of her husband in real life. The most recent tattoo is the colour red. Red symbolizes anger and hatred, supporting the narrative and genre of this music video. This shot is concept based and well portrays how P!nk behaves.

A long shot shows P!nk center frame riding a lawnmower on a motorway. As this is something she wouldn't do in the real world, this shot links to Dyer's theory of "a stars an image".

A medium close up shot shows P!nk's huband with his hands over her eyes as she sings the lyrics "Guess I just lost my husband". Linking to Goodwin theory. 

Goodwins conventions are used again, linking the lyrics to visuals, as the lyrics say "I WANNA START A FIGHT", the shot shows her fighting someone. 









A close up shot of a tree is focused on as the tree has the names 'Alecia and Carey' engraved into it. This shot was made to focus the audiences attention on the names. This shot links to real life as Alecia is her actual name and Carey is her husbands real name. 

A low angle shot is used, showing P!nk's superiority after breaking up with her husband. Goodwins theory is used here as throughout the video close ups of P!nk are used a lot. Pink sings into camera as well, linking with direct address as she is engaging with the audience. Many fans of pink like the close up shots of her singing into the camera as it appear like she is being more personal with the viewer. 

Strauss's binary opposition is challenged as P!nk wears black which connotes to evil. A long shot is used here to show both the artist and the car next to her.  The shot shows pink on a Motorbike stopped at traffic lights as a just married couple pull up next to her. This is a very ironic shot as pink is singing about going through a breakup. 

Pink gets angry with the newly married couple and throws things into the car, forcing the couple to roll up the window. The shot perfectly captures the couple inside the markings on the window. This is a very well placed shot. Using the colour pink for the markings on the window links with the thought of love. 

A long shot is used here to show P!nk's whole body and to show the amount of paparazzi taking photos.This shot gains the attention from a male audience. Mulvey's 'male gaze' theory is applied here as Pink is naked. In this shot pink begins to dance, copying the dance from thriller. This represents intertextuality as it is linking the music video dance from "Thriller" by Michael Jackson. 

Verisimilitude and mise-en-scene are created through the use of props and the setting in this shot. This shot appears real due to the jewelry box and the clothes rail . without this the shot would look fake.

The headline 'P!nk's Wild Party Causes "Hart" Break' is linked with the pun of 'hart' as she has caused her partner Carey Hart a heart break. Intertextuality is a key aspect of this shot as these were real headlines created by the media. 

A few performance shots are used in this video, showing the Pink as an artist. The use of colours like pink, relate to her stage name.

Mulvey's theory of male gaze is very prominent here as pink is in a very revealing costume, attracting the attention of men.

CGI (A green screen) is used here to create the well designed background. 

          Throughout the video there are 14 different location shots and a total of 13 different outfits.



How This Research has Influenced my Planning and Creativity

1] I really like how here are quotes from the media in the background of some shots.
2] The framing of some of the shots are perfect! They really represent the emotions she is expresing throughout the song.
3] The close up shots work really well when showing the viewer the narrative of the song

Research: Demographic profiling

Demographic profiling is a term used in marketing and broadcasting, describing a demographic grouping or market segment. Involving age, bands, social class, and gender. To find the target audience for the POP song I will need to research into existing Demographic profiling and create my own on Olly Murs and his genre.

Research 4 : Robbie Williams - "Candy"

Candy – Robbie Williams analysis from AlexanderSherrattASmedia

Research: Promotional Ideas

I really like how the album cover is displayed at the end of the video. We are currently considering looking into using this idea in our music video.

Research: Goodwin's Theory

Performance

A performance based Music video contains shots showing the artist singing into the camera. Performance based shots mainly consist of close ups and medium close ups. For example, an establishing artists music video would mainly be close ups to create an impression on the audience and developing their identity. Perofmrance based shots are more common in rock music as rock bands perform live often.

Narrative

A Narrative based music video is a video that tells a story. There is a variety of shot types used in a narrative based shot. For exmaple, Taylor Swifts "love story" lyrics tell a story of 2 people falling in love. The music video tells the story through shots, linking very well to the lyrics.

Concept

A concept based video introduces the idea of a historic movement or memorable moment in time. For example; Little Mix - "Salute".
In additon, concept video can be based around a single idea or concept are commonly unusual and obscure, even surreal for the audience. Sometimes the video is that unusual they do not fully understand the entire concept of the video.

Research 3 : Taylor Swift - 'Love Story'

1] I really like the colour scheme and lighting in this video. The goldern colours really emphisise the rich colours and costume.
2] I love how performance based this video is, to fit with goodwins theory we will need to use many performance based shots in our final music video.
3] The narrative based aspects of this music video were very prominant throghout. I iked how clear the story was told.

Research 2 : Black Eyed Peas - 'Where is the Love?'

https://www.youtube.com/watch?v=WpYeekQkAdc

Genre : R&B
Style : Performance and concept based

Close ups of the main artists looking into the camera are particularly important in promotional music videos. These shots help fans fulfill their need to see the artists up close. Due to this entire video being mainly performance based, close ups and medium close ups are used regularly, these adhere to Goodwins theory of close ups establish an artist. These specific close up shot types were used because fans could not always get to the artists live performances, so being up close interacts with the audience more.
Close up shots also help the audience see emotion in the artists face as you are able to see their facial expression. As the song is about asking "where is the love" because there is so much hatred in the world, close ups and emotional shot types help get the artists points and emotion across to the audience.


Thoughout this video a range of shots and cuts are used, some performance based and some concept based. For example, throughout the video, there are jump cuts that are on each beat of the song. There are some actions, handheld and steady cam. 



Lyrics and Visuals match

1.) The lyrics 'Where is the love?' is sung when a visual of a question mark is shown.

2.) The lyrics 'Will you practice what you preach' are synced with a man holding the bible to show what he believes in. The man is stood in the middle of a street with people surrounding him.

3.) 'KKK' is referred to as well as other racist groups, this was show through the text 'We are not a minority' on a wall behind the artist.

5.) The visuals link with the lyrics when 'feeling under' is sung. This shot shows the artist sat on stairs outside a building speaking to police. Proxemics are also represented by the police man standing up which can suggest that he has authority over the man. Stauss's binary opposition theory is objectified as the man is wearing black which connotes to evil, however this music video is trying to promote unity.

Concept

A range of shots were used, showing people running through a city putting posters up with question marks. This links into the lyrics as it says "where is the love".

Performance

Throughout the music video there are a range of different shots of the artists singing into camera. in this screen grab a medium long shot is used capturing the whole band singing into camera "one love".

Intertextuality

The question mark appears in crop circles, this could represent the meaning of something else out there. A long shot is used to enable to watcher to see the large question mark in the field.  

How This Research has Influenced my Planning and Creativity

1] The videos concepts are shown very well throughout. I love how they had people sticking questionmarks around the city.
2] The costumes in the video look very modern for the time the video was released. I now know that in POP music videos you can just use modern costumes and outfits.
3] The close up shots in this video really work with godwins theory. many people now associate WillIam's voice with his face due to the close ups in alot of Black Eye Peas videos.

Research 1 : Wiz Khalifa ft. Charlie Puth - "See You Again"

https://www.youtube.com/watch?v=RgKAFK5djSk

 The establishing shot for this video is a long shot of a beach, this shot sets them initial scene for the music video.  

The piano and rap develops the music into a mix of classical and pop genre. The main costumes worn by the artists relate to the colour scheme, creating synergy for the music video.

The video is both performance based and narrative based.

This specific shot, is performance based as he is singing into the camera. A closeup shot is used to show eye contact with the camera, and show his facial gestures and emotion of the song.

For each time the chorus replays, a close up to a medium shot is used showing him singing into the camera.

As the song is linked to fast and furious, in the background, short montages are played. "how can we not talk about family when familys all that we got" is said as a clip of the fast and furious cast are walking up the beach, this shows a relationship between the lyrics and music video.

PERFORMANCE BASED

A medium close up shot is used when the shot is performance based. This is done to show the artist singing into the camera, this follows Goodwins theory of close ups establish the artist, therefore this connects the artist with the audience.

CONCEPT BASED

Throughout this video small concept based shots are played. Goodwins theory of intertextual reference is adhered here as this song features the actors and a clip from Fast and Furious 7. Furthermore, this song was wrote for the movie due to one of the actors deaths. These concept based shots help create a film like effect to the music video. 

Genre Characteristics - This music video is very male genre orientated. This is shown through the many shots of muscle cars and action scenes. As well as this there are many shots of women dressed in bikinis, linking to Mulveys theory of  'male gaze'. 

However, due to smartly dressed, rich looking men, the shot could link to greens theory of  'female gaze'.

How This Research has Influenced my Planning and Creativity

1] The close up performance based shots really emphasise the emotional concept and hiden meaning throughout the video.
2] There are many gendre characteistics in this video - for example the women are dressed in minimal clothing and the men in suits and regular clothing. In turn, fitting with laura mulveys theory of 'male gaze' as they are dressed to appear attractive to the opposite sex.
3] Cars in the background of some of the performance shots help the video link with the 'Fast and Furious' Concept.
4] I love the cinary and backgrounds of the shots in this music video.

Research: Olly Murs - Back Around

One of the songs we have chosen to look at for our music is Back Around by Olly Murs. This song does not have a music video to it which would make it appropriate for our music video.



I can feel the memory in my brain
I can feel the cold running through my veins
Like it's been, been this way, all of our life
Looking in the mirror through your eyes
Nothing makes sense, these tears won't dry
I let you down, down and out, never thought twice

But that was then
And this is now
I know I said I never, but I know I let you down
And it feels dead, in this town
So tell me when will you bring love back around
Bring love back around
Love back around

Funny how you never quite realise
That you already have paradise
Til it's gone, all the way, out of your life
Looking in the mirror, don't know myself
Nothing makes sense, this feels like hell
I let you down, down and out, never thought twice

But that was then (that was then)
And this is now (this is now)
I know I said I never, but I know I let you down
And it feels dead, (it feels dead) in this town (in this down)
So tell me when will you bring love back around
Love back around
Bring love, oh love, oh love
Bring love back around, yeah
Back around, (bring love), oh oh
Oh, love love love
Bring love back around, yeah

Who can I touch? (there ain't nobody)
Who can I trust? (there ain't nobody)
Who can I love? (there ain't nobody)
If it ain't you, you, you
Who can I touch? (there ain't nobody)
Who can I trust? (there ain't nobody)
Who can I love? (there ain't nobody)
If it ain't you, you, you

But that was then (was then)
And this is now (this is now)
I know I said I never, but I know I let you down
And it feels dead, (it feels dead) in this town (in this town)
So tell me when will you bring love back around
Back around
Bring love, your love, your love
Bring love back around, yeah
Back around, (bring love), oh oh
Oh, love love love
Bring love back around, yeah
Your love back around

Our Group has to thoroughly look through the lyrics to make sure that there are enough shots we can take to coincide with the lyrics. we also will have to apply for copyright from the OCR exam board. 

Research: iTunes (powtoon)

Research: YouTube (slideshare)

Research: YouTube from AlexanderSherrattASmedia

Research: Institution - MTV (prezi)

Research: Brand Identity, Synergy and Cross Media Convergence

Futuristic

(brand identity, Synergy and Cross Media Convergence)

Futuristic developed synergy in his 2016 album and tours. By using the same font and colour scheme throughout the albums release, it created brand identity.

The front of the album and in many posters had a fuzzy, Static effect behind him. This links the name of the album "As Seen On The Internet" as it is meant to create a "technical difficulty" style. As well as this, he also has a mouse icon over his face and the albums name.



Having a specific theme/effect behind the artist pushed the existing brand identity further as people associated the effect to his album and tour posters.






Cross media convergence was also used as he also took to social media websites such as; Instagram, snap chat and Facebook to advertise his album to a wider audience and try to spread word of mouth for it. His fans were the first to find out about the album as they could see when he had posted on social media because they followed him.

Every song on his album was also available on spottily and iTunes, This allowed people to stream his music on different technology/social media websites.

On iTunes and Spotify, artists can upload music and choose specific images for the background. Futuristic used his album cover on ever song.




Merchandise was also a very good and effective way to advertise the album, The clothing design is modern and stands out from a crowed as it has "WTF" on it. This design aspect develops the clear genre of the music and brand identity for him. The clothing brand and hats also developed his synergy as they used black, white and red colours (the colours of the original "welcome to the internet" cover).